Define your audience, purpose, goals, and strategy to achieve success as a blogger.

Who wouldn’t want to earn their living as a blogger? But to make money, you’ll need an audience. That means thinking about how to reach your audience.

Get to know your prospective readers by engaging with them directly or «spying» on them.

It doesn’t matter whether it’s a boy, girl or potential employer, it pays to know what someone’s into if you want to impress them, and that goes for the readers of your blog as well.

Generate new ideas by breaking categories down into subcategories and reflecting on your aims.

Here’s the million-dollar question: How can you generate exciting new content ideas for your blog? In this book summary, you’ll learn two strategies that’ll help you do just that.

Use the offer method to help push your readers into purchasing your products or services.

The offer method is a technique for designing content that shows readers how your service or products solves problems they didn’t even know they had. It’s a five-step process. At each stage, you’ll need to ask yourself what content will take them to the next step.

Keep your brand image consistent by following three steps to define your unique voice.

Imagine how confusing it’d be for your friends if every time you hung out you spoke to them in a different voice and used different terminology. The same goes for brands. If you want people to associate your brand with a particular identity, you need to maintain a consistent tone.

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